California’s Prop 64 includes a variety of subtypes of “advertising” including billboards, publications, television and radio ads, and graphic(s). Marketing, however, has been defined much more broadly and includes any promotion or selling of cannabis or cannabis-related products. This includes sponsorship at events or developing products to appeal specific types of demographics.
The use of digital adds is particularly interesting and limits ads in cable, radio, print, digital, and broadcast mediums to areas where a significant majority of the audience can be reasonably expected to fall into the 21 years and over category based on recent and reliable audience data…..
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Marijuana Advertising Laws in California – Prop 64