What you need to know to use Email in your Cannabis Marketing

What you need to know to use Email in your Cannabis Marketing

Welcome to Cannabis Marketing Live. All Puff. No Fluff.

I’m Kendra Losee, the host of Cannabis Marketing Live, where we bring you the brightest, boldest, and badass people, ideas and technologies in the cannabis industry!

This episode is short and sweet given the holiday week! Which means, we can talk about email. I know, right? We’re talking email like it’s 2005. Only now we know more and there are many tools and options we can use for cannabis. Don’t think you can use just any email vendor, because it’s not a thing. This is cannabis, so let’s talk about what you need to know.

In this episode, you’ll learn:
→ Why email is important for your business
→ What you can do to avoid getting your email account shut down
→ Drive people to your website!

Recommended email vendors that allow cannabis emails.
If you are selling products, you can only email within your state..
Active Campaign (This is the option I use)*
Constant Contact*

*Email platforms I’ve used and recommend.

Allows cannabis businesses to send emails, but are not recommended
Firecart – Firecart is an email service for the last resort. This is an option if you have been blacklisted or have had issues in the past.
Mail Chimp – According to their legal team, they need to review every email that is sent out, even for ancillary businesses
Net-Results – This is only a good option if you have a list size of more than 10,000 names

Does not allow cannabis businesses to send emails.
Campaign Monitor
Get Response
Marketo Spark

Never responded to my Questions

About the host:
Cannabis Marketing Live is hosted by Kendra Losee, CEO of Mota Marketing.
Kendra is dedicated to helping businesses grow with marketing. In addition to working with clients to determine their marketing strategies, she recently launched a course teaching social media to cannabis entrepreneurs. From social media to traditional marketing, Kendra’s 20 years of marketing experience helps her lead the way in cannabis marketing. And she couldn’t be happier about it.

You can find Kendra at:
LinkedIn: Linkedin.com/in/klosee
Twitter: twitter.com/klosee
Email: hello@motamarketing.com

Tools I use:
Ecamm Live https://shareasale.com/r.cfm?b=992847&u=1815384&m=27030&urllink=&afftrack=
Call Recorder for Skype Ecamm https://shareasale.com/r.cfm?b=228071&u=1815384&m=27030&urllink=&afftrack=
Blue Yeti USB Microphone https://amzn.to/2lChWBZ
Logitech HD Pro Webcam https://amzn.to/2yO9yZB

What you need to know to use Email in your Cannabis Marketing